Friday, October 26, 2018

Elevator Pitch Part 2


Elevator Pitch, Part 2 

Link: https://www.youtube.com/watch?v=_3TZxMCn7sg
Script:
“Here at Roommates for Change, we have crafted an online course that focuses on creating positive, healthy, and consistent living habits for college students that live with roommates. Of the 500 students we have interviewed from universities spread across the United States, only 27 students never had an issue living with roommates. Therefore, we seek to address the widespread challenge of roommates not collaborating to clean common areas of the living space – such as the kitchen and living room.
We recommend making this course mandatory for freshman and transfer students, although we leave that for you to decide. For easy accessibility and efficiency, the course will be offered to students through Canvas or any online platform you prefer. For pricing, we are asking for 45% of the price of one credit hour, per each student enrolled. After each of two trial semesters, we will adjust the class based on its effectiveness and reviews written by the teachers and students.

This course is a win-win for students, as they receive applicable life skills and points towards their GPA. Too often we hear stories about roommates fighting over a sink full of dishes or dirty clothes left all over the apartment – and our one goal is to take away this unnecessary stress students experience. 

After at least one year of proven success at the University of Florida, we plan to expand to other Florida institutions as a resource to facilitate peaceful living between students and their roommates. By granting students an understanding of the complexities of living with other people, your students will not waste time speculating about issues at home, though rather focus on their academics and campus involvement!
Thank you!”

2) A reflection on the feedback you received from your last pitch:
What stood out to me the most was Cam’s comment asking why a university would pay for my service if they can make their own class? This would be perhaps one of the biggest causes for concern with my service, because I have to show how my service will be superior and more cost-effective than any classes they would create internally. For any university, they understand what works and does not work specifically for them. Because of this, university officials may not feel comfortable outsourcing courses to a third party platform. If they do, the university will regardless be responsible for the risks involved since it is their students taking these courses. Thus, there might be legal roadblocks in this concept that I have yet to consider.
·       Also from Cam’s comment, the route for an outside business to pitch a class to UF officials may be obscure because who would you talk to? My guess would be to start with registration or the Dean’s Office, though it would be crucial to determine who, or what department in the university will be capable of sharing my opportunity with university officials who are in the right position to implement change.

·       There was no feedback that was outright wrong or silly, as the majority of the feedback appeared to be quite positive for my first elevator pitch.

3) What did you change, based on the feedback?
·       Made the pitch specifically for university officials, as opposed to my last pitch where it was far too broad and did not address my true customer (universities).
·       Created the company name “Roommates for Change.”
·       Made up some numbers (such as the 500 students from across the nation)… although this large sample would be necessary research to pitch this concept to universities.
·       Added some basic pricing (wanted to get more specific but it would take too much time).

2 comments:

  1. Dear Evan,
    first off I wanted to say you did an amazing job recording this elevator pitch. Your video was very high quality, you looked professional, the camera was at a good angle, and you worked well with your space and hand motions. I also believe you did a great job because you were able to explain to your audience each point about your product including your goals, how you plan to implement this course, and how many credits students will receive, ect. Overall, great job Evan and the only critique I have is to maybe act a little more enthusiastic about your product !

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  2. Hi Evan,
    I think it was a really good idea for you to narrow the focus of your elevator pitch specifically to university officials. I think that thinking in the mindset that this requires will help you develop more ideas for your product that are specific to the bureaucratic side of the course-creation process. I think having a name for your product also helps your pitch a lot, too. A catchy name like yours is going to stick in somebody's mind, even if the exact details of your pitch do not, and that's all you need to get your foot in the door. The only thing I would recommend is examining a different pricing model, 45% of one credit hour per is pretty steep given this course would be required for every freshman.

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