Elevator Pitch, Part 2
Link: https://www.youtube.com/watch?v=_3TZxMCn7sg
Script:
“Here at Roommates for
Change, we have crafted an online course that focuses on
creating positive, healthy, and consistent living habits for college students
that live with roommates. Of the 500 students we have interviewed from
universities spread across the United States, only 27 students never had an
issue living with roommates. Therefore, we seek to address the widespread
challenge of roommates not collaborating to clean common areas of the living
space – such as the kitchen and living room.
We recommend making
this course mandatory for freshman and transfer students, although we leave
that for you to decide. For easy accessibility and efficiency, the course will
be offered to students through Canvas or any online platform you prefer. For
pricing, we are asking for 45% of the price of one credit hour, per each
student enrolled. After each of two trial semesters, we will adjust the class
based on its effectiveness and reviews written by the teachers and students.
This course is a
win-win for students, as they receive applicable life skills and points towards
their GPA. Too often we hear stories about roommates fighting over a sink full
of dishes or dirty clothes left all over the apartment – and our one goal is to
take away this unnecessary stress students experience.
After at least
one year of proven success at the University of Florida, we plan to expand to
other Florida institutions as a resource to facilitate peaceful living between
students and their roommates. By granting students an understanding of the
complexities of living with other people, your students will not waste time
speculating about issues at home, though rather focus on their academics and
campus involvement!
Thank you!”
2) A reflection on the
feedback you received from your last pitch:
What stood out to me the most was Cam’s comment asking
why a university would pay for my service if they can make their own class?
This would be perhaps one of the biggest causes for concern with my service,
because I have to show how my service will be superior and more cost-effective
than any classes they would create internally. For any university, they
understand what works and does not work specifically for them. Because of this,
university officials may not feel comfortable outsourcing courses to a third
party platform. If they do, the university will regardless be responsible for
the risks involved since it is their students taking these courses. Thus, there
might be legal roadblocks in this concept that I have yet to consider.
· Also from Cam’s comment, the route for an outside
business to pitch a class to UF officials may be obscure because who would you
talk to? My guess would be to start with registration or the Dean’s Office,
though it would be crucial to determine who, or what department in the
university will be capable of sharing my opportunity with university officials
who are in the right position to implement change.
· There was no feedback that was outright wrong or
silly, as the majority of the feedback appeared to be quite positive for my
first elevator pitch.
3) What did you change,
based on the feedback?
·
Made the pitch specifically for university
officials, as opposed to my last pitch where it was far too broad and did not
address my true customer (universities).
·
Created the company name “Roommates for Change.”
·
Made up some numbers (such as the 500 students from across
the nation)… although this large sample would be necessary research to pitch
this concept to universities.
·
Added some basic pricing (wanted to get more
specific but it would take too much time).
Dear Evan,
ReplyDeletefirst off I wanted to say you did an amazing job recording this elevator pitch. Your video was very high quality, you looked professional, the camera was at a good angle, and you worked well with your space and hand motions. I also believe you did a great job because you were able to explain to your audience each point about your product including your goals, how you plan to implement this course, and how many credits students will receive, ect. Overall, great job Evan and the only critique I have is to maybe act a little more enthusiastic about your product !
Hi Evan,
ReplyDeleteI think it was a really good idea for you to narrow the focus of your elevator pitch specifically to university officials. I think that thinking in the mindset that this requires will help you develop more ideas for your product that are specific to the bureaucratic side of the course-creation process. I think having a name for your product also helps your pitch a lot, too. A catchy name like yours is going to stick in somebody's mind, even if the exact details of your pitch do not, and that's all you need to get your foot in the door. The only thing I would recommend is examining a different pricing model, 45% of one credit hour per is pretty steep given this course would be required for every freshman.