Create a Customer Avatar

Create a Customer Avatar

For this assignment, I believe I somewhat “lucked out” because I am exactly the prototypical customer for my service. In past assignments, and in both of my elevator pitches, I have identified my customers to be freshman and transfer students (decided to take out study abroad students in my second pitch) at the University of Florida. Therefore, I understand exactly who my customers are, because well, I was a freshman not too long ago and I’m currently a transfer student at the University of Florida. In close, the customer avatar I created will have both parts of me and parts of people that I have interviewed throughout this semester to embody the typical customer. Spoiler alert, this college student is into a lot of stuff…

Customer: Patrick McHotdog, Freshman, University of Florida

Gender: Male

Age: 18

Major: Biology

Interests/Hobbies: billiards, his dog, family, visiting family lake houses going to the beach, reading science journals, mountain biking, baseball, football (only college football because Patrick keeps it weird), basketball, hockey, attending academic seminars/lectures, campus involvement (in a disability awareness club and a pretentious chemistry club), working out, watching movies.

Career and Academic Interests: Aspires to attend medical school after graduating from the University of Florida, completing his residency somewhere along the East coast, and perhaps coming back to Miami to be with his family and open his own practice.  

Personality: Definitely a quirky guy, Patrick likes to live full blast and takes advantage of all the opportunities he can. He will probably never say no to going out with friends unless he has a midterm or final coming up. Patrick takes his academic commitments very seriously and enjoys being involved with his school through clubs and volunteering. He is constantly seeking new adventures and dreams of traveling the world with a couple of great friends when the time comes up.

TV Shows: Breaking Bad, Rick and Morty, Game of Thrones, The Office, The Looming Tower, Anthony Bourdain: Parts Unknown, Narcos, Better Call Saul, Billions, Gold Rush,

Family Aspirations: Does want to eventually get married and have a few kids.

Music: Travis Scott, U2, Kid Cudi, Trippie Redd, KAASI, Kendrick Lamar, Post Malone, Mac Miller, Daft Punk, Young Thug, Eminem Red Hot Chili Peppers, Kanye West, Greta Van Fleet, Led Zeppelin, Marshmello

Video Games: MLB the Show, Call of Duty, Fortnite… Patrick doesn’t really play games.

Movies: The Dark Knight (2008), The Big Short (2015), The Bourne Ultimatum (2007), The Godfather (1972), The Good, the Bad and the Ugly (1966), Fight Club (1999), Se7en (1995), Whiplash (2014), The Prestige (2006), Django Unchained (2012), Heat (1995), 21 (2008)

Food and Drink: BBQ, burgers, coffee, steak, sweat tea, pasta,

Favorite Books: The Count of Monte Christo by Alexandre Dumas and the Harry Potter series by J.K. Rowling.

Car: does not have one, recently bought a scooter. Interested in Tesla, Ferrari, Land Rover, Mercedes-Benz, Audi, and Aston Martin. Although, Patrick will gladly accept any car if the A/C works.

Clothing: Primarily shops from Goodwill and purchases specialized apparel online.

Height: 6’2”

Weight: 203 lbs

Fun Facts: Played baseball for 11 years, has two crowns, loves orange juice, favorite dessert is brownies and vanilla ice cream, enjoys Greek mythology, and has eaten at the same BBQ restaurant for his birthday the past six years.

For things that I have in common with my avatar, it is practically 90% of the things I wrote for Patrick -- apart from a few things.

Pictures: Just some random pictures that might help you identify and relate to Patrick McHotdog.

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